Pink Bow and Silver Pearl Earrings
Let's Get Visual

BRAND STYLE GUIDE

This brand style guide is to help you better understand the basic elements that visually construct the TYES BY TARA brand.

PRIMARY LOGO

The heart of the TYES BY TARA brand is a structured yet feminine logo featuring light pink tyes and whimsical swirls.

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Secondary Logo

When the space is vertically contracted, this secondary logo is used to reinforce the primary logo while being spacially refined.

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monogram logo

The Monogram Logo is intended for small printed areas that demand readability and brand identity

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TYPOGRAPHY

Reinforcing the logotype, TYES BY TARA uses only two typefaces: Century Gothic and Inked God. Headings are always all caps, letter spacing is tweaked as the font size increases to help stop the text feeling too shouty. Bold text is lightly used - color is mostly utilized to clarify design hierarchy.

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BRAND COLORS

Color, mood and consistency is vital to maintaining our brand standards.

Brand Style Guide Colorway

BRAND ADJECTIVES

Oh, adjectives! How we love you! Here is a list of brand adjectives employed to encapsulate the mission of celebrating femininity:

sophisticated, demure, sensual, sweet, feminine, elegant, delightful, confident, sophisticated, sparkle, love

Brand Style Guide