Hey there!
I'M tara
Established in 2010, TYES BY TARA started with a spark of inspiration from the naughty school girl necktie. I was fascinated by the juxtaposition of the strong masculine coexisting with the soft feminine details. After trying to find more like it, I decided that it was time to make my own. So I bought a sewing machine, some fabric and thread and starting making each tye by hand.
​
Using inspiration from music, fitness and beauty, TYES BY TARA offers exclusively designed products that are designed to accessorize any look with a touch of femininity. Known for our classic feminine designs with a modern twist, TYES BY TARA is proud to offer and differentiate the brand with collections that aim to reimagine the accessorizing experience.
It all began when I realized the beauty of the details that are often overlooked but seductively transformative
THE WHY
raison d'être
VISION
To help individuals discover, embrace and celebrate their femininity.
​
MISSION
To design jewelry, accessories & intimates that reimagine accessorizing. Curating inspiration from fashion, music, and fitness, Tara carefully designs each product to ensure originality, beauty and sophistication.
​
VALUES
The Power of Details
We value the power of the smallest things. A smile. A wink. A hand. These small but powerful details are transformative, not only in life, but also in style.
​
Femininity is Beautiful
We believe that femininity should be embraced. Beauty, softness and kindness are often associated with femininity and should be celebrated.
​
Confidence is the Best Accessory
We believe that when women are confident, they are wearing the best accessory.
