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Hey there!

I'M tara

Established in 2010, TYES BY TARA started with a spark of inspiration from the naughty school girl necktie.  I was fascinated by the juxtaposition of the strong masculine coexisting with the soft feminine details.  After trying to find more like it, I decided that it was time to make my own. So I bought a sewing machine, some fabric and thread and starting making each tye by hand.  

Using inspiration from music, fitness and beauty, TYES BY TARA offers exclusively designed products that are designed to accessorize any look with a touch of femininity.  Known for our classic feminine designs with a modern twist, TYES BY TARA is proud to offer and differentiate the brand with collections that aim to reimagine the accessorizing experience.  

It all began when I realized the beauty of the details that are often overlooked but seductively transformative

THE WHY

raison d'être

VISION

To help individuals discover, embrace and celebrate their femininity.

MISSION

To design jewelry, accessories & intimates that reimagine accessorizing.  Curating inspiration from fashion, music, and fitness, Tara carefully designs each product to ensure originality, beauty and sophistication.  

VALUES
The Power of Details

We value the power of the smallest things. A smile. A wink. A hand. These small but powerful details are transformative, not only in life, but also in style.

Femininity is Beautiful

We believe that femininity should be embraced. Beauty, softness and kindness are often associated with femininity and should be celebrated. 

Confidence is the Best Accessory

We believe that when women are confident, they are wearing the best accessory.

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