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Hey there!

I'M tara

Established in 2010, TYES BY TARA started with a spark of inspiration from the naughty school girl necktie.  I was fascinated by the juxtaposition of the strong masculine coexisting with the soft feminine details.  After trying to find more like it, I decided that it was time to make my own. So I bought a sewing machine, some fabric and thread and starting making each tye by hand.  

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Using inspiration from music, fitness and beauty, TYES BY TARA offers exclusively designed products that are designed to accessorize any look with a touch of femininity.  Known for our classic feminine designs with a modern twist, TYES BY TARA is proud to offer and differentiate the brand with collections that aim to reimagine the accessorizing experience.  

It all began when I realized the beauty of the details that are often overlooked but seductively transformative

THE WHY

raison d'être

VISION

To help individuals discover, embrace and celebrate their femininity.

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MISSION

To design jewelry, accessories & intimates that reimagine accessorizing.  Curating inspiration from fashion, music, and fitness, Tara carefully designs each product to ensure originality, beauty and sophistication.  

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VALUES
The Power of Details

We value the power of the smallest things. A smile. A wink. A hand. These small but powerful details are transformative, not only in life, but also in style.

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Femininity is Beautiful

We believe that femininity should be embraced. Beauty, softness and kindness are often associated with femininity and should be celebrated. 

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Confidence is the Best Accessory

We believe that when women are confident, they are wearing the best accessory.

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